A wrist roller works, but it needs a bar, a rack, and ten spare minutes most days don't have. Farmer's walks work too, but only if there's a gym nearby and heavy weight to carry.
IROND needs neither. It fits in a desk drawer, a gym bag, or a cup holder, and five minutes a day, anywhere, anytime, is enough to keep the grip you're building.
Most people notice their grip holding on longer within the first few weeks of consistent use, with visible carryover to deadlifts, pull ups, and climbing sessions by the second month.